Relationality in the service logic of value creation
Year of publication: |
2015
|
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Authors: | FitzPatrick, Mary ; Varey, Richard J. ; Grönroos, Christian ; Davey, Janet |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 29.2015, 6/7, p. 463-471
|
Subject: | Value co-creation | Services marketing | Relationality | Relationship | Direct interaction | Betriebliche Wertschöpfung | Value creation | Dienstleistungsmarketing | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Dienstleistung | Services |
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