RELATIONSHIP AMONG WEB PAGE CONTENTS QUALITY AND BRAND ENGAGEMENT TO PERSUADE CONSUMERS FOR ONLINE PURCHASE INTENTION
Year of publication: |
2021
|
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Authors: | Subhani, Muhammad Kamal ; Arshad, Muhammad Salman |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Website | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Social Web | Social web |
Extent: | 1 Online-Ressource (30 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 5, 2021 erstellt |
Other identifiers: | 10.2139/ssrn.3936586 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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