Relationship between content marketing and brand loyalty of New-China-Chic brand based on nationalism
Year of publication: |
2022
|
---|---|
Authors: | Chen, Xi ; Xu, Jie |
Subject: | Content Marketing | Brand Identity | Brand Loyalty | Consumer Ethnocentric | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markentreue | Brand loyalty | Markenimage | Brand image |
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