Relationship between design and marketing in the fashion industry
guest editors: Helen Goworek, Patsy Perry and Anthony Kent
| Year of publication: |
[2016]
|
|---|---|
| Other Persons: | Goworek, Helen (ed.) ; Perry, Patsy (ed.) ; Kent, Anthony (ed.) |
| Publisher: |
Bingley : Emerald |
| Subject: | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Marketingmanagement | Marketing management | Produktgestaltung | Product design | Textilhandwerk | Textile trades |
| Extent: | Seite 245-366 Illustrationen |
|---|---|
| Series: | Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. volume 20, number 3 (2016) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 5 Beiträge |
| ISBN: | 978-1-78635-717-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011594895