Relationship between personality traits and consumer rationality regarding the intention to purchase collaborative fashion
Year of publication: |
2023
|
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Authors: | De Oliveira Campos, Patrícia ; Costa, Cristiane Salomé Ribeiro ; Costa, Marconi Freitas da |
Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 27.2023, 1, p. 42-60
|
Subject: | Collaborative fashion | Consumer spending self-control | Innovativeness | Self-confidence | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Privater Konsum | Private consumption | Persönlichkeitsmerkmal | Personality trait |
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