Relationship between product groups' price perceptions, shopper's basket size, and grocery store's overall store price image
Year of publication: |
2003
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Authors: | Desai, Kalpesh Kaushik ; Talukdar, Debabrata |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 20.2003, 10, p. 903-934
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