Relationship between service quality and customer equity in traditional markets
Huanzhang Wang, Kyung Hoon Kim, Eunju Ko, Honglei Liu
| Year of publication: |
September 2016
|
|---|---|
| Authors: | Wang, Huanzhang ; Kim, Kyung Hoon ; Ko, Eunju ; Liu, Honglei |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 9, p. 3827-3834
|
| Subject: | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.04.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011515274