Relationship between sustainable buying intention and marketing strategies
Year of publication: |
2014
|
---|---|
Authors: | Salgado-Beltrán, Lizbeth ; Subira-Lobera, María E. ; Beltrán-Morales, Luis F. |
Published in: |
The International Journal of Management Science and Information Technology (IJMSIT). - Toronto : NAISIT Publishers, ISSN 1923-0273. - 2014, 12, p. 18-30
|
Publisher: |
Toronto : NAISIT Publishers |
Subject: | marketing strategies | sustainable buying intention | Structural equation model | green marketing | corporate social responsibility |
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