Relationship (breakup) reminders drive online advertising effectiveness
Year of publication: |
2023
|
---|---|
Authors: | Tan, Ser Zian ; Bandyopadhyay, Argho ; Septianto, Felix |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 6, p. 1152-1161
|
Subject: | click-through | implicit theories | relationship | social support | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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