Relationship governance dynamics : the roles of partner selection efforts and mutual investments
Kenneth H. Wathne, Jan B. Heide, Erik A. Mooi, and Alok Kumar
| Year of publication: |
October 2018
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|---|---|
| Authors: | Wathne, Kenneth H. ; Heide, Jan B. ; Mooi, Erik A. ; Kumar, Alok |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 5, p. 704-721
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| Subject: | channel relationships | governance | mutual investments | selection efforts | transaction cost economics | Transaktionskosten | Transaction costs | Portfolio-Management | Portfolio selection | Investmentfonds | Investment Fund | USA | United States | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243718801325 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011958183