Relationship intention and length of customer-firm associations in two emerging markets
Year of publication: |
July-September 2018
|
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Authors: | Mostert, Pierre ; Steyn, Derik ; Bautista, Reynaldo |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 39.2018, 3, p. 175-192
|
Subject: | Association length | emerging markets | expectations | feedback | forgiveness | fear of relationship loss | involvement | relationship marketing | relationship intention | Schwellenländer | Emerging economies | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management |
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