Relationship intention and relationship quality as predictors of clothing retail customers' loyalty
Year of publication: |
May 2018
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Authors: | Kuhn, Stefanie ; Mostert, Pierre |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 28.2018, 2, p. 206-230
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Subject: | Relationship marketing | relationship intention | relationship quality | costumer loyalty | clothing retailers | Beziehungsmarketing | Einzelhandel | Retail trade | Textilhandel | Textile distribution | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Bekleidung | Clothing |
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