Relationship Journeys in the Internet of Things : A New Framework for Understanding Interactions Between Consumers and Smart Objects
Year of publication: |
2018
|
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Authors: | Novak, Thomas |
Other Persons: | Hoffman, Donna L. (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Internet der Dinge | Internet of things | Beziehungsmarketing | Relationship marketing |
Extent: | 1 Online-Ressource (56 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 3, 2018 erstellt |
Other identifiers: | 10.2139/ssrn.3059093 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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