Relationship learning and international customer involvement in new product design : the moderating roles of customer dependence and cultural distance
Year of publication: |
2020
|
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Authors: | Najafi-Tavani, Zhaleh ; Mousavi, Sahar ; Zaefarian, Ghasem ; Naudé, Peter |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 120.2020, p. 42-58
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Subject: | Cultural distance | Customer dependence | International customer involvement | New product development | Relationship learning | Supplier performance | Lieferantenmanagement | Supplier relationship management | Produktentwicklung | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour |
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