Relationship marketing and a new economy: it's time for de-programming
| Year of publication: |
2002
|
|---|---|
| Authors: | Gummesson, Evert |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 16.2002, 7, p. 585-589
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