Relationship marketing and a new economy: it’s time for de‐programming
Year of publication: |
2002
|
---|---|
Authors: | Gummesson, Evert |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 16.2002, 7, p. 585-589
|
Publisher: |
MCB UP Ltd |
Subject: | Relationship marketing | Economics | Statistics | Theory |
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