Relationship marketing and key account management
Year of publication: |
2000
|
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Authors: | Cannon, Joseph P. ; Narayandas, Narakesari |
Published in: |
Handbook of relationship marketing. - Thousand Oaks, Calif. [u.a.] : Sage Publications, ISBN 0-7619-1810-8. - 2000, p. 407-429
|
Subject: | Beziehungsmarketing | Relationship marketing | Key-Account-Management | Key account management | Lieferantenmanagement | Supplier relationship management |
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