Relationship marketing and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Year of publication: |
2019
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Authors: | Amoako, George Kofi ; Kutu-Adu, Solomon G. ; Caesar, Livingstone D. ; Neequaye, Emmanuel Kotey |
Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 18.2019, 2, p. 77-107
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Subject: | commitment | Ghana | hospitality industry | relationship marketing | repurchase intension | trust | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Gastgewerbe | Hospitality industry | Krankenhaus | Hospital | Kundenzufriedenheit | Customer satisfaction | Lieferantenmanagement | Supplier relationship management |
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