Relationship marketing at Wanamaker's in the nineteenth and early twentieth centuries
Year of publication: |
2008
|
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Authors: | Tadajewski, Mark |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 28.2008, 2, p. 169-182
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Subject: | Wirtschaftsgeschichte | Economic history | Beziehungsmarketing | Relationship marketing |
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