Relationship Marketing, Engine of Sustainable Development and Organisational Change in the Romanian Business Environment
Year of publication: |
2012
|
---|---|
Authors: | Pop, Nicolae Al ; Roman, Mihaela ; Săniuţă, Adina ; Petrişoaia, Carmen |
Published in: |
The AMFITEATRU ECONOMIC journal. - Academia de Studii Economice din Bucureşti, ISSN 1582-9146. - Vol. 14.2012, 32, p. 349-364
|
Publisher: |
Academia de Studii Economice din Bucureşti |
Subject: | sustainable development | organisational change | relationship marketing | qualitative exploratory research |
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