Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
Thorsten Hennig-Thurau; Ursula Hansen eds.
| Year of publication: |
2000
|
|---|---|
| Other Persons: | Hennig-Thurau, Thorsten (ed.) ; Hansen, Ursula (contributor) |
| Publisher: |
Berlin : Springer |
| Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Theorie | Theory | Welt | World | Kundenmanagement | Beziehungsmanagement | Kommunikationspolitik | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [gbv.de] |
| Published items: |
13 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVII, 459 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Konferenzschrift ; Conference proceedings |
| Language: | English |
| Notes: | Literaturangaben Enth. 23 Beitr. Pp. : DM 129.00 |
| ISBN: | 3-540-66942-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001431406