Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
Year of publication: |
2000
|
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Other Persons: | Hennig-Thurau, Thorsten (ed.) ; Hansen, Ursula (contributor) |
Publisher: |
Berlin : Springer |
Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Theorie | Theory | Welt | World | Kundenmanagement | Beziehungsmanagement | Kommunikationspolitik | Marketing |
Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [gbv.de] |
Published items: |
13 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | XVII, 459 S. Ill., graph. Darst. |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Konferenzschrift ; Conference proceedings |
Language: | English |
Notes: | Literaturangaben Enth. 23 Beitr. Pp. : DM 129.00 |
ISBN: | 3-540-66942-6 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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