Relationship marketing in franchising and retailing
Year of publication: |
2022
|
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Authors: | Thaichon, Park ; Frazer, Lorelle ; Weaven, Scott |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 30.2022, 2, p. 113-114
|
Subject: | Franchising | relationship marketing | retailing | special issue | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management |
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