Relationship marketing and the interaction/network approach : the relationship between the relationship marketing paradigm and the interaction/network approach
Richard Owusu
| Year of publication: |
1997
|
|---|---|
| Authors: | Owusu, Richard |
| Publisher: |
Helsingfors : Svenska Handelshögskolan |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | II, 29 S |
|---|---|
| Series: | Meddelanden från Svenska Handelshögskolan. - Helsingfors : [Verlag nicht ermittelbar], ISSN 0357-4598, ZDB-ID 864095-6. - Vol. 346 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 27 - 29 |
| ISBN: | 951-555-527-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000970277