Relationship marketing management: Its importance in private label extension
Year of publication: |
2014
|
---|---|
Authors: | Miquel-Romero, Maria José ; Caplliure-Giner, Eva María ; Adame-Sánchez, Consolación |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 5, p. 667-672
|
Publisher: |
Elsevier |
Subject: | Relationship marketing | Private label | Trust | Commitment | Experience | Loyalty |
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