Relationship marketing : management of customer relationships
Manfred Bruhn
| Year of publication: |
2002
|
|---|---|
| Authors: | Bruhn, Manfred |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 289 p graph. Darst 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 267 - 283 |
| ISBN: | 0-273-67601-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001700925