Use of relationship marketing programs in building customer-salesperson and customer-firm realationship : differential influences on financial outcomes
Year of publication: |
2007
|
---|---|
Authors: | Palmatier, Robert W. ; Scheer, Lisa K. ; Houston, Mark B. ; Evans, Kenneth R. ; Gopalakrishna, Srinath |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 24.2007, 3, p. 210-223
|
Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
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