Relationship marketing
Year of publication: |
2005
|
---|---|
Authors: | Roy, Sudas |
Published in: |
Managing business in the twenty-first century : [a handbook]. - New Delhi [u.a.] : Oxford University Press, ISBN 978-0-19-566525-3. - 2005, p. 168-183
|
Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Marketing | Theorie | Theory |
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