Relationship marketing's role in managing the firm–investor dyad
| Year of publication: |
2011
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|---|---|
| Authors: | Hoffmann, Arvid O.I. ; Pennings, Joost M.E. ; Wies, Simone |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 64.2011, 8, p. 896-904
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