Relationship marketing: the route to marketing efficiency and effectiveness
Year of publication: |
1997
|
---|---|
Authors: | Gruen, Thomas W. |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 40.1997, 6, p. 32-38
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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