Relationship marketing variation in multidyadic industrial channels with component supplier specification
Year of publication: |
2022
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Authors: | Dean, Tereza ; Griffith, David A. |
Published in: |
Journal of Inter-Organizational Relationships. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 2694-3999, ZDB-ID 3106040-7. - Vol. 28.2022, 3/4, p. 112-128
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Subject: | component supplier specification | multidyadic channel | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Vertriebsweg | Distribution channel | Lieferkette | Supply chain | Automobilzulieferindustrie | Automotive supplier industry |
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