Relationship norms and media gratification in relational brand communication
Year of publication: |
October 2017
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Authors: | Simon, Françoise |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 79.2017, p. 12-22
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Subject: | Relational brand communication | Gratitude | Media attitude | Relationship norms | Media gratification | Markenführung | Brand management | Kommunikationsmedien | Communication media | Konsumentenverhalten | Consumer behaviour | Mediensektor | Media industries | Beziehungsmarketing | Relationship marketing | Öffentlichkeitsarbeit | Public relations | Soziale Norm | Social norm |
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