Relationship or revenue : potential management conflicts between customer relationship management and hotel revenue management
Xuan Lorna Wang
| Year of publication: |
2012
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|---|---|
| Authors: | Wang, Xuan Lorna |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 31.2012, 3, p. 864-874
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| Subject: | Hotellerie | Hotel industry | Revenue-Management | Revenue management | Beziehungsmarketing | Relationship marketing | Betriebswirtschaftliches Ziel | Corporate objective | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009544284