Relationship Promoters: Driving Forces for Successful Customer Relationships - Given the growing importance of developing and maintaining effective business relationships, what are significant activities and attributes of high performance relationship managers?
Year of publication: |
1999
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Authors: | Walter, Achim |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 28.1999, 5, p. 537-552
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