Relationship quality as predictor of B2B customer loyalty in the pharmaceutical sector : evidence from Jordan
Hamzeh Q. Almomani
Year of publication: |
2019
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Authors: | Almomani, Hamzeh Q. |
Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 18.2019, 2, p. 108-123
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Subject: | Attitudinal loyalty | B2b | behavioral loyalty | relationship quality | SEM | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Jordanien | Jordan | Pharmaindustrie | Pharmaceutical industry | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |
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