Relationship stability, trust and relational risk in marketing channels : evidence from China
Yi Liu; Yuan Li; Lei Tao; Ying Wang
| Year of publication: |
2008
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|---|---|
| Authors: | Liu, Yi ; Li, Yuan ; Tao, Lei ; Wang, Ying |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 37.2008, 4, p. 432-446
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| Subject: | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Vertriebsweg | Distribution channel | Risiko | Risk | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003733198