Relationship value: an impact on relationship strategy – a longitudinal perspective
Year of publication: |
2015
|
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Authors: | Mandják, Tibor ; Wimmer, Ágnes ; Durrieu, François |
Subject: | Business economics | Logistics | production management | Management | business policy | business strategy |
Type of publication: | Article |
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Type of publication (narrower categories): | Congress Report |
Language: | English |
Notes: | Mandják, Tibor orcid:0000-0002-1376-1592 , Wimmer, Ágnes orcid:0000-0002-3430-7962 and Durrieu, François (2015) Relationship value: an impact on relationship strategy – a longitudinal perspective. In: 31st International Marketing and Purchasing Group (IMP) Conference, 2015. 08. 25. - 2015. 08. 29., Kolding, Dánia. |
Source: | BASE |
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