Relationship value in Thai business-to-business marketing : an empirical study
Year of publication: |
2009
|
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Authors: | Pimpa, Nattavud |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 3.2009, 3, p. 325-337
|
Subject: | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Betriebliche Wertschöpfung | Value creation | Thailand |
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