Relationships as strategic assets : a sport fan equity approach
Year of publication: |
2020
|
---|---|
Authors: | Kim, Young Do ; Kim, Yu Kyoum ; Magnusen, Marshall J. ; Kim, Daekwan |
Published in: |
International journal of sport management and marketing : IJSMM. - Genève : Inderscience Enterprises, ISSN 1740-2808, ZDB-ID 2193548-8. - Vol. 20.2020, 1/2, p. 47-63
|
Subject: | sport fan equity | SFE | financial value | behavioural value | psychological value | customer-oriented paradigm | relationship investment | market performance | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Profisport | Professional sports | Kundenwert | Customer value |
-
Kwak, Dae Hee, (2015)
-
Exploring value co-creation in Fan Fests : the role of fans
Kolyperas, D., (2018)
-
Sports events and interaction among spectators : examining antecedents of spectators' value creation
Koenig-Lewis, Nicole, (2018)
- More ...
-
Curiosity generating advertisements and their impact on sport consumer behavior
Park, Seong Hee, (2015)
-
Factors influencing sponsorship effectiveness : a meta-analytic review and research synthesis
Kim, Yu Kyoum, (2015)
-
Kim, Yu Kyoum, (2013)
- More ...