Relationships between desired attributes, consequences and purchase frequency
Year of publication: |
2012
|
---|---|
Authors: | Min, Soonhong ; Overby, Jeffrey W. ; Im, Kun Shin |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 29.2012, 6, p. 423-435
|
Subject: | Markenimage | Brand image | Kaufmotiv | Consumer motivation | Mode | Fashion | USA | United States |
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