Relationships among service quality, customer satisfaction, word-of-mouth, and customer loyalty : a case study of minimarkets with halal positioning, Jakarta, Indonesia
Year of publication: |
2019
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Authors: | Aji, Bagus Wicaksono ; Sri Daryanti |
Published in: |
Business and management issues in the global and digital era : Indonesian perspectives. - New York : Nova Science Publishers, ISBN 978-1-5361-6275-2. - 2019, p. 279-291
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Subject: | Dienstleistungsqualität | Service quality | Indonesien | Indonesia | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Strukturgleichungsmodell | Structural equation model |
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