Relative constancy hypothesis, structural pluralism, and national advertising expenditures
David Pearce Demers
| Year of publication: |
1994
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|---|---|
| Authors: | Demers, David P. |
| Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 7.1994, 4, p. 31-48
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| Subject: | Werbung | Advertising | Kosten | Costs | Theorie | Theory | USA | United States | 1870-1990 | 1929-1989 |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001174958