Relative strategic emphasis and firm-idiosyncratic risk : the moderating role of relative performance and demand instability
Year of publication: |
July 2017
|
---|---|
Authors: | Han, Kyuhong ; Mittal, Vikas ; Zhang, Yan |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 4, p. 25-44
|
Subject: | firm-idiosyncratic risk | relative strategic emphasis | relative performance | demand instability | financial metrics |
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