Releasing latent brand equity : the case of UEFA's Champions League
Simon Chadwick; Matthew Holt
| Year of publication: |
2008
|
|---|---|
| Authors: | Chadwick, Simon ; Holt, Matthew |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 8.2008, 2, p. 147-162
|
| Subject: | UEFA | Sportmarketing | Sports marketing | Fußball | Football | Europäisch | European | Wettbewerb | Competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003720887