Relentless : the Japanese way of marketing
Year of publication: |
1996 ; 1. ed.
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Authors: | Johansson, Johny K. ; Nonaka, Ikujirō |
Publisher: |
New York, NY : Harper Business |
Subject: | Exportmarketing | Japan |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Schulz, Klaus, (1994)
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Global market strategies of US and Japanese businesses
Yip, George S., (1993)
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Foreign product strategy : the case of BMW
Kinias, Constantin, (1993)
- More ...
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Organizational learning in Japanese companies
Nonaka, Ikujirō, (1985)
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Japanese management : what about the "hard" skills?
Nonaka, Ikujirō, (1985)
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Global market strategies of US and Japanese businesses
Yip, George S., (1993)
- More ...