Relevance of fundraising charities' content-marketing objectives : perceptions of donors, fundraisers, and their consultants
Year of publication: |
January-March 2017
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Authors: | Bennett, Roger |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 29.2017, 1, p. 39-63
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Subject: | Charities | content marketing | impression management | organizational transparency | search engine optimization | viral messages | Fundraising | Nonprofit-Organisation | Nonprofit organization | Gemeinnützige Organisation | Charitable organization | Nonprofit-Marketing | Nonprofit marketing | Unternehmensberatung | Consultancy services | Suchmaschine | Search engine | Wohltätigkeit | Charity | Online-Marketing | Internet marketing | Wahrnehmung | Perception |
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