Relevance of the 4E marketing model to the Indian insurance industry
Rachna Sharma
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Sharma, Rachna |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 14.2017, 1, p. 45-56
|
| Subject: | Indien | India | Versicherung | Insurance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011751001