Relevant for whom? : an essay to celebrate JBBM's 21st anniversary, in favor of paying greater attention to the needs of students and practitioners and less to the interests of peers
Year of publication: |
2015
|
---|---|
Authors: | Baker, Michael John |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 22.2015, 1/2, p. 47-58
|
Subject: | academic research | relevance and impact | journals | Fachzeitschrift | Journal | Forschung | Research | Studierende | Students |
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