Relevant marketing geography: a competency‐based perspective
Year of publication: |
2008
|
---|---|
Authors: | Nicholson, John D. ; Lindgreen, Adam ; Kitchen, Philip J. |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 26.2008, 3, p. 235-252
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Relationship marketing | Marketing strategy | Localization | Resources | Social capital |
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