Religions as brands? : religion and spirituality in consumer society
Year of publication: |
[2019]
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Authors: | Stolz, Joerg ; Usunier, Jean-Claude |
Published in: |
Journal of management, spirituality & religion : JMSR. - [Erscheinungsort nicht ermittelbar] : International Association of Management, Spirituality & Religion, ISSN 1942-258X, ZDB-ID 2514916-7. - Vol. 16.2019, 1, p. 6-31
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Subject: | Secularization | marketing | branding | transcendence | religiosity | Religion | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Konsumgesellschaft | Consumer society | Spiritualität | Spirituality | Marketing | Markenimage | Brand image |
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