Religiosity moderates the relationship between ego-defensive function and attitude towards advertising
Year of publication: |
2016
|
---|---|
Authors: | Kamalul Ariffin, Shaizatulaqma ; Ismail, Ishak ; Mohammad Shah, Khairul Anuar |
Published in: |
Journal of Islamic Marketing. - Emerald Group Publishing Limited, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 7.2016, 1, p. 15-36
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Advertising | Consumer attitudes | Halal excellence centers | Islamic marketing | Buying from Islamic markets | Commercializing Islam | Promotions to Muslims | Advertisements to Muslims | Halal market |
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